Python for marketers — GA4 exports, ad-spend attribution, LLM copy testing
Stop paying a $2k/mo agency for a report that's five queries in BigQuery.
Modern marketing lives in dashboards you didn't build — GA4, Meta Ads Manager, HubSpot, TikTok Business, Amplitude — each with a good UI and a painfully limited export. The tier of insight that separates a manager from a director is 'I can join those five sources and answer a question none of the UIs answer'. That join is 30 lines of Python.
54 Automation lessons plus the Data Science track cover it: requests (every platform's REST API), pandas (joins across sources, cohort math, funnel analysis), matplotlib/plotly (quick charts for the deck), openai/anthropic SDK (200 headline variants tested against a golden set). Then the Weekend Excel path shows how to schedule the whole thing so Monday-morning has a fresh report before the standup.